In the debut weekend, “Into the Metaverse” – the first NFT collection from Adidas Original has generated 11,319 Ether (ETH) worth over $43 million on OpeanSea. After RTFKT’s Clone X and Takashi Murakami’s collections, this collection has won the second rank on OpeanSea based on trade volume.
Adidas Originals collaborated with Bored Ape Yacht Club, PUNKS Comic, and gmoney to produce a digital asset and sell 30,000 copies of it on December 17. So far, about 20,000 copies of the Phase 1 NFT have been sold.
$15.5 million was produced during the Early Access mint, which had to be paused and restarted after several hours, said the company. The reason was that the Mutant Ape Yacht Club could not be produced due to technical problems.
This NFT is an access token that grants its owner unique access to virtual wearables in the Sandbox gaming metaverse in 2022, as well as the opportunity to redeem matching real items.
Owners of the NFT may also receive a tangible copy of PUNKS Comic Issue 2: X Marks the Drop, a graphic narrative that features all of the collection’s characters. The comic may also be purchased separately through PUNKS Comic’s OpenSea profile. Pixel Vault, the development team behind PUNKS Comic, is said to have returned a percentage of the OpenSea sale revenues back into the PUNKS community fund.
With these early results, it’s probable that Adidas will launch additional metaverse initiatives in the next year. Meanwhile, rival Nike has begun to expand its reach by creating a Roblox metaverse virtual environment, purchasing fashion company NFT, and working with virtual sports and collectibles business RTFKT, a set of top popular OpenSea collections.