Animoca Brands Launch $30M Guild Program for Play-to-Earn Ecosystems - Unicorn Animoca Brands is partnering with venture capital fund Brinc to launch a blockchain game crowdfunding.

    Animoca Brands has partnered with Brinc, a leading global venture accelerator, to launch the Guild Accelerator Program to build and grow the play-to-earn (P2E) guild ecosystem globally. The new acceleration program offers a total investment capital of up to US$30 million over two years.

    The Guild Accelerator Program aims to enable millions of people around the world to generate income by participating in P2E gaming via crypto gaming guilds. Admission to the program is prioritised for guilds with a commitment to sustainability. This includes projects that support and give back to player/scholar communities, place emphasis on energy-efficient proof-of-stake protocols and side chains, and have lower overall physical footprints.

    The Guild Accelerator Program will operate as a dedicated track within Launchpad Luna, the accelerator launched in mid-2021 as a partnership between Brinc and Animoca Brands. 

    Led by Richard Robinson, entrepreneur-in-residence at Animoca Brands, the Guild Accelerator Program will fund up to US$500,000 per guild. To optimise each guild’s performance and help scale growth, the program will foster innovation, set up management and operational systems, share best-in-class learnings from world-class mentors, expand each platform’s user base and assets, and help raise funds beyond the startup phase.

    Mentors and experts supporting the Guild Accelerator Program include Brendan Wong (founder of Avocado Guild), Saruboti Sasuke (head of partnerships for YGG), and Howard Xu (co-founder of the Vietnam-based guild Ancient8).

    Gaming is the most prolific and expansive entertainment industry, with 3.2 billion gamers worldwide, according to recent Statista/DFC Intelligence data. Asia is the largest, fastest-growing P2E gaming market, accounting for 45% of the global total. Blockchain-based P2E games grew rapidly in 2021, a year which saw the phenomenal increase in popularity of Axie Infinity and gaming guilds such as Yield Guild Games and Avocado Guild — all three of which Animoca Brands backed as an early investor.

    Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: “As the world enters a new era of work and play, the play-to-earn guilds space has enormous potential for growth. The management of digital assets in games and in the open metaverse represents a significant source of income for hundreds of millions of people. The future of work in the metaverse is being written today, and we are proud to foster the guilds that are driving the evolution of these new opportunities.”

    Manav Gupta, founder and CEO of Brinc, said: “Web3-enabled guilds provide an onramp for the future of earning in a way that Web2 and traditional industries never could. The technologies, principles and business models developed in gaming that have enabled true digital asset ownership and utilisation (with aligned stakeholders) can be leveraged across all future areas of jobs and work. Guilds can help transform education, skill development, agriculture, R&D and almost any industry where access to tools and assets historically prevented anyone with time to innovate, up-skill and thus earn a living. We’re excited to meet founding teams that challenge the way we think about the applications and impact of guilds across all industries.”

    It can be affirmed that in the past half year, the gamefi/metaverse/NFT segment has brought a lot of unexpected success to Animoca Brands. In just 2 months of the fourth quarter of 2021, Animoca Brands’ budget has increased 5 times.

    Not only that, after the cooperation with Binance Smart Chain (BSC) to set up a fund of 200 million USD to invest in GameFi, announced the plan to build a metaverse for the Korean music market (Kpop) and cooperate with Bored Ape Yacht Club To launch the game in 2022, Animoca Brands immediately successfully raised $ 359 million, raising the company’s valuation to a record $ 5.5 billion.

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