Instagram Allows Users to Mint and Sell NFTs Through The Platform - Instagram is developing a feature to mint and sell NFTs through its app, parent company Meta announced Wednesday.

    The upcoming “end-to-end toolkit” for NFT will allow users to create and launch their own NFTs for sale through Instagram.

    “A small group of creators will soon be able to create digital collectibles (NFTs) and sell them right on Instagram,” said Meta’s Head of Commerce and Fintech Stephane Kasriel in a statement.

    NFTs–which Meta often calls “digital collectibles”—are unique blockchain tokens that denote ownership of an asset, typically a piece of digital art.

    At launch, Instagram will use the Polygon blockchain to mint NFTs. The app will also pull NFT data from OpenSea so the name and description of the collection can be viewed on Instagram.

    Meta will roll out the new NFT features to a select group of artists and creators before making the features available to wider users, the company said in a statement. Creators like photographer DrifterShoots, visual artist Ilse Valfré and artist Amber Vittoria are among those selected for early access to new Instagram NFT features.

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