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    NFT Marketplace of GameStop Officially Goes Live on Immutable X

    GameStop's NFT market release on the layer-2 Immutable X platform is the result of a multi-month partnership.

    Immutable X announced the official launch of GameStop NFT Marketplace which unlocks access to web3 games and millions of world-class, NFT gaming assets to tens of millions of GameStop players and GameStop Powerup Pro loyalty customers across the United States.

    Weekly sales of gaming NFTs have recovered slightly from the bear market in recent months, The Block’s Data Dashboard shows.

    Although the sales situation of NFT games has not yet returned to its peak, the giant video game retailer has still gained new achievements since December 2021, competing directly with the Twitch co-founder Fractal and also Coinbase NFT.

    GameStop’s marketplace offers in-game items for Immutable X Web3 games such as Gods Unchained, Guild of Guardians, and Illuvium…

    Immutable, the company behind the $2.5 billion Immutable X, teamed up with GameStop in February to create a refreshing NFT marketplace. The two even corporated to set up a $100 million investment fund in blockchain and metaverse games. However, there are rumors that Gamestop canceled its partnership with Immutable X, and turned to cooperate with Loopring.

    Today’s launch of the GameStop NFT Marketplace means that we can now provide access to millions of additional NFTs, more of the top web3 games being developed today, while maintaining a best-in-class experience for players,” said Robbie Ferguson, president and co-founder of ImmutableX. “We are excited to continue to deepen Immutable’s relationship with GameStop and are looking forward to building the future world of web3 gaming together.”

    GameStop, the video game chain rocked the global financial when brought in $1.1 billion in the second quarter — down 3.4%, according to the company’s report. With the ambition to dominate the NFT space, GameStop has made Web3 its focus development strategy. Its NFT exchange is not the only Web3 product to be launched in recent times. The giant also released its own non-custodial crypto wallet and partnered with FTX.US to bring GameStop users closer to the digital asset market.

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