Puma has entered the metaverse by launching an interactive space titled Black Station to showcase limited edition non-fungible tokens (NFTs) based on its sneakers. The NFTs on display were created by the German athletic brand’s “Futrograde” collection.
The new collection is a part of this year’s New York Fashion Week and can be redeemed for physical versions.
Adam Petrick, Chief Brand Officer of PUMA, said:
“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion. Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sports performance, our heritage classics, and innovation.”
Puma’s Futrograde is the latest collection from a luxury fashion brand to release physical products along with digital assets, known as “phygitals”.
Previously, there have been many brands that penetrated into the field of cryptocurrencies, especially the NFT array. Typically, Swiss watch manufacturer Tag Heuer plan to integrate NFT into some of the exclusive models, crocodile fashion giant Lacoste with the launch of its NFT collection, and Dolce & Gabbana’s partnership with a digital fashion startup. Many fashion houses like Farfetch, Gucci, and Balenciaga have also included crypto as a payment option.
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