In an announcement posted on May 4, Starbucks said that it is preparing to launch a series of NFT collections, marking the start of this famous coffee chain in the virtual market.
Starbucks claims these collections will “come with a host of unique experiences and benefits, worthy of a genesis NFT collection from Starbucks,” while bringing numerous perks for holders:
“We plan to create a series of branded NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks. The themes of these collections will be born of Starbucks artistic expressions, both heritage and newly created, as well as through world-class collaborations with other innovators and like-minded brands.”
In addition, Starbucks also wants to build a digital community on Web3, referring to the adoption of blockchain technology into the rewards program, online ordering, and mobile payment.
It’s not surprising that Starbucks would be willing to experiment in the NFT space. The company has made a name for itself as being ahead of the curve when it comes to the embrace of new technologies. Its mobile payments system, for example, helped pioneer the idea of using a phone to pay for orders well before Apple Pay and other NFC-based tap-to-pay checkout were broadly available. Starbucks is currently the second most used payment application in the US with more than 30 million users, after Apple Pay.
Still, it is unclear which blockchain will be chosen, or when the coffee giant will launch its collections.
In recent times, many big names have also introduced their NFTs, such as NIKE, Liverpool FC, DC Comics, etc., while Barcelona and Instagram have hinted at similar intentions.
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