Web2 Domain Sold For Record Price of $15 Million

    The sale was brokered for an undisclosed buyer by Domainer and GoDaddy, and facilitated by, according to DomainInvest. Jackson Elsegood, General Manager of, said it was one of the largest Web3-related transactions he had ever seen on his platform.

    The deal was completed on Aug 3, making it the biggest domain name sale in the past few years, just after which was sold in 2019 for $30 million. It is also the most expensive crypto-related domain in history, surpassing, which was purchased for $2 million in 2017. 

    Another interesting fact is that in April 2021, the domain name was briefly listed on GoDaddy with a $100 million price tag attached. However, other domain registrars such as NameCheap did not agree with that, stating was not for sale, and GoDaddy soon after updated the status: already in use.

    Back to the sale, the news comes Web3 domain names are hot again, especially ENS alphanumeric domains, which often sold for tens of thousands of dollars. The biggest ENS domain sale to date goes to paradigm.eth, purchased in October 2021 for 420 ETH (about $1.5 million at that time). However, despite the coincidence of names, the famous cryptocurrency investment fund Paradigm has denied that they bought this domain name.

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