This is one of Warner Bros’ campaigns to appeal to large fanbases who are used to spending money on luxury collections. The NFT collection, “Game of Thrones: Build Your Realm,” will allow fans to build a realm by collecting customizable avatars inspired by characters from the series as well as assorted packs with various collectibles like “equipable” items to “strengthen” their avatars such as weapons, companions and gear.
In addition, each collector can build their own kingdom with the “Game of Thrones” collection.
Before Game of Thrones, Warner Bros. announced collections of other hit series such as The Lord of the Rings, DC Comics, and Looney Tunes.
“Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT Commercial Development for Warner Bros Discovery, said in a statement. “We’re excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”
Warner Bros. partnered with digital asset platform Nifty and NFT design agency Daz3D, to launch and manage the aforementioned NFT collections.
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