NFTs have continued to draw widespread interest across the entertainment landscape while more celebrities and companies have attempted to jump onto this field, including DC. Coming on the heels of the theatrical release of “The Batman,” which has reeled in more than $330 million at the domestic box office, DC is preparing to unleash 200,000 Batman Cowl NFTs.
These collectibles include unique NFTs made up of 3D-rendered images of various styles of Batman cowl artwork. With the price of $300 apiece, the group of NFTs will go on sale on April 26 but fans that have nabbed DC FanDome NFTs earlier will be able to buy them first in a presale. WB and DC Comics are looking at landing $60M from the drop.
“What’s exciting about this amazing collaboration is that we are continuing the evolution of [Batman’s] distinctive Bat Cowl by bringing it into the modern digital world, making it accessible and more wildly engaging than ever before,” DC Publisher and Chief Creative Officer Jim Lee said in a statement. “Through the introduction of carefully curated colors, textures, and upgrades – the end results offer a take and taste for every kind of Batman fan out there and serve as powerful ways for all of us to make a timeless icon our very own.”
“We believe the Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe while embracing their fandom in the growing metaverse ecosystem,” added Josh Hackbarth, head of NFT commercial development for WB.
Besides NFTs, the Bat Cowl Collection promises to grant buyers additional perks. Those who purchase NFTs will be given “access to a private DC Universe fan forum featuring behind-the-scenes content, select fan events, physical collectibles, merch and more.” WB will reportedly “expand utility” for NFTs holders every 52 days, a recurring and important number in the DCU mythos.
The Bat Cowl NFTs will be minted on the Palm blockchain, an ecosystem for NFTs connected to Ethereum with lower gas fees and faster transactions. Palm was launched in 2021 by the founder of blockchain company ConsenSys and Ethereum co-founder Joseph Lubin. Palm NFT studio has previously hosted DC comics NFTs drop for Superman, Green Lantern, Wonder Woman, and other Batman NFTs, in the form of comic covers.
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