In a conversation with NintendoLife, Strauss Zelnick, CEO of Take-Two, the company behind the hit GTA series, said: “We’re highly convinced there’s an opportunity for NFTs to fit with Take-Two’s offerings in the future”. As cryptocurrencies are taking the world by storm, Strauss Zelnick clearly sees a future in NFTs, however they are not yet ready to invest in them.
“We believe in rare goods and collectibles. Our concern is that there is speculation going on. However, we want to make sure that consumers have a good experience every time they get into our properties and losing money on a speculation is not a good experience, so we will stay away from speculation.”
The game publisher’s decision seems to go against the general trend of the market, where several companies are diving headfirst into the crypto space. Ubisoft is a typical example that launched the NFT platform last year. While most gamers didn’t support this move, the company claims NFTs are a big change that users will take some time to adapt to.
Other well-known companies like Square Enix, the company behind the Final Fantasy franchise, are also bullish on the future of gaming and NFTs. In an end-of-year letter for 2021, Square Enix CEO Yosuke Matsuda said the company should focus on blockchain games in the future.
On the other hand, there are also some gaming companies that are against the idea of NFT. OnceLost Games, the developer of Wayward Realms, described NFT involvement in the gaming industry as likely causing more harm than good. How will NFTs evolve in the gaming industry? Let’s wait and see.
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